Live production

Live streaming that looks like a broadcast, not a phone on a tripod

A camera pointed at a ground gives you footage. A production gives you a match people stay and watch: cuts between cameras, a score bug that is always right, replays of the wicket, and commentary over the top.

Sportsmedia7 · Visakhapatnam · working across Andhra Pradesh, Telangana, Karnataka, Maharashtra, Rajasthan and Delhi

Multi-cam
Switched live on site
Overlays
Score bug and lower thirds
Replays
Slow motion on the big moments
Any target
YouTube, Facebook or private

The difference a production makes

A camera at the ground
  • Single fixed camera on one end
  • Score only in the scorer's notebook
  • No replay of the big wicket
  • Stream drops and nobody notices
  • Sponsors get a banner on the fence and nothing else
A Sports Media 7 production
  • Several cameras cut live as play moves
  • Score bug on screen every ball
  • Slow motion replay while the next over is set
  • Crew watching the encoder, with a bonded backup uplink
  • Sponsor logos in the bug, the lower thirds and the bumpers

What a match day includes

The exact kit depends on the sport and the ground. This is the shape of a normal day.

01
Camera positions

Positions chosen for the sport - straight behind the bowler's arm for cricket, high and square for court sports.

02
Live switching

A vision mixer at the ground cutting cameras, replays and graphics into one clean output.

03
Graphics operator

Score bug, batting cards, team sheets and sponsor bumpers driven live from the score feed.

04
Replay

Slow motion replay of wickets, boundaries, rally points and appeals.

05
Commentary

On-site commentators, remote commentators over the internet, or AI commentary from the score feed.

06
Uplink

Bonded mobile uplink for grounds with no wired line, so one weak SIM does not end the stream.

What you get after the tournament

  • The full match recordings, so the league owns its archive.
  • Short clips of wickets, rallies and finishes for social media.
  • A stream that keeps the sponsor logos visible for the whole broadcast, which is what sponsors are actually paying for.

Sports we stream

Cricket is the bulk of the work, but the kit and the graphics are built per sport: pickleball, padel, badminton, volleyball, kabaddi, football, chess and table tennis each have their own camera plan and their own scoreboard.

Questions we get asked

Before you enquire

Can you stream from a ground with no internet line?
Yes. We carry a bonded uplink that combines several mobile connections into one, which is how most of our grounds are covered.
Can the stream go to our own YouTube channel?
Yes, and we recommend it - the views, subscribers and the archive stay with the league. We can also push to several destinations at once, or to a private link for a closed event.
How many days notice do you need?
The earlier the better, because crew and kit are booked per date. Send the fixture list as soon as the dates are fixed, even before the teams are final.
Do you cover age-group and corporate tournaments?
Yes. School, academy, corporate and village-league tournaments are a large part of the calendar, and the production scales down to a single camera with graphics when that is the right budget.

Send us your fixture list

Tell us the sport, the dates and the ground. We will come back with what the coverage needs and what it costs - and if registrations open before that is settled, start collecting entries today.